Marketing a business may be fun, exciting and creative. It’s also very frustrating and costly if one doesn t know what outcome they’re looking for or how to examine cost effective methods of marketing.
In the past people have come to know me for my unique power to develop low cost and no cost strategies to market and advertise a business, product or service. Strategies that have realized incredible returns.
Some of my successes have incorporated:
- Before my final book was published I pre-sold over $8,000 in books
Over 250 people registered for a recent seminar in less than 2 weeks and the cost to promote was under $25
- One organization used my strategies for work expo and made over $180,000 inside consulting fees
- One phone speaker sold over $23,000 inside product sales back of the place at a two hour workshop with strategies outlined during my program
I don t share this particular to impress anyone, rather to impress upon a person when using the right strategies for your current market, you can realize a number of incredible results.
People have will comw with to know me as someone who is really a stickler when it comes to putting systems in position. My marketing successes really are a direct result of the programs I have implemented.
With a bit of forethought, planning and wish, you can successfully market your enterprise in a very effective manner. Below are seven proven strategies sure to increase visibility, leads and purchases.
1. Business Cards
Business cards in many cases are one of the most underutilized tools in one s marketing and advertising.
Use the front and back of your enterprise card to gain full advantage. Depending on your market it is possible to put some very useful information on the back such as a sporting activities schedule, emergency numbers, as well as special dates people desire to remember.
Keep some in your wallet, your automobile, on your desk, and several at home. Be sure to carry all of them with you wherever you go and be willing to hand them out because opportunity presents itself.
Creatively send out your card. When you eat away you can leave one using the tip.
If you borrow a library book, use one like a book mark. Hand these phones clerks in stores who may know other people who could use your product or service.
While someone gives you their enterprise card be sure to enter their particular information in your database. Send out them a short note as well as email within 48 hours of meeting them to keep your title fresh in their mind.
2. Send out a picture
A great way to keep your title fresh in a customer s mind is to send them a picture of once they purchased a product or service from you.
Placed a picture of a buyer s auto purchase in a beautiful calendar. Probably, the proud owner of the car will display the calendar for the following 365 days.
For specialty present shops, when a customer constitutes a substantial purchase, have a picture taken with the shop operator. Frame the picture and deliver it to the customer.
Likelihood is very good the picture will be exhibited proudly for friends and family to find out.
A dentist who focuses on smile makeovers can easily arrange to have a professional makeup artist and photographer capture the particular patient s beautiful new smile. Without doubt the patient will be more than pleased to show others their fresh look.
3. Associations
Associations particular to your market are a great resource for marketing. There are organizations specific to virtually any sector, job type or enterprise. A quick web search will more than likely show you how much is available.
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A significant opportunity within many organizations is the chance to network. Moreover, to make presentations. Along with delivering presentations come publications.
Often, whenever you do a presentation, you will get a mention in the association publication, their Ezine and/or on their website.
In many cases, when an organization has a publication or Ezine, they welcome the presenter writing a press announcement for them. That saves them time and often assures you have a better probability of the information making it into the publication.
They may also welcome you producing an article for their publication as well as website.
This lends itself to pre-presentation awareness. Additionally, you will position your self as an expert and improve credibility.
Most organizations contain the following opportunities that can help you to gain visibility and do a little very effective marketing:
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-Newsletters
-Internet listings
-Links to you website
-Discounted advertising rates
-Networking chances
-Business referral services
-Special recognition events
-Education seminars
-Business and membership sites
In many cases you will need to be a person in the association to take advantage of the multiple marketing chances. In other cases membership is not necessary.
Some. Committee Involvement
Committee participation is a great way to give back towards the association or community even though building visibility for you along with your business. In some cases, you may even need to get involved in a committee in places you have little experience as well as knowledge. This will give you a way to stretch yourself and meet up with and network with individuals you might not have otherwise had the chance meet.
5. Contests as well as drawings
Contests are a favored for many businesses such as eating places or those that have high visitors. Contests are a great way to build your current database quickly.
You are generating very hot leads when you have a contest with people who have already been to your place of business. The key even though is to do back -end marketing and advertising. Far too many businesses hold prize draws, get lots of names as well as do nothing with them. In this case, it’s a complete waste of time to hold a contest.
You can advertise a contest to get new foot traffic in your place of economic.
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Trade show booths are a great place to hold a contest. Pre-show marketing really helps to generate traffic at your booth. Invite people to stop by booth # _____ (whatever your booth is) to enter to earn. Creative contests can also make free publicity.
6. Cross-promoting
Enroll in with other companies who have products or services that compliment yours as well as promote each other. Let s say you have a massage business. You could spouse with a candle company to sell their candles to your therapeutic massage clients. They can give out discount coupons for your massage business. Or perhaps the candle company can spouse with a gift basket organization. Cross-promoting is only limited by your imagination.
This can considerably cut down the expense of business promotion and allow every business to use promotion methods that might be too expensive to put into action alone.
7. Bonuses
Secure special offers from various organizations who want to share a similar market as you. When a customer purchases a minimum amount they obtain a bonus packet with the a variety of offers from the other vendors. This is a win/win all the way around. The other vendors gain visibility, you have something extra to offer you customers along with the customers get incredible benefit for their purchase.
Be aware of who you cross-promote and joint venture with. You desire someone who will be equally focused on a campaign.
